SHE DEFINED: The myth of willpower: Why your brain is wired to make you fail

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In this article  for She Defined, Michelle unpacks the myth of willpower and explains how decision fatigue, instant gratification, and brain self-control mechanisms often undermine our best intentions. She also shares effective behavior change strategies and insights on habit formation to help create lasting change. Have you ever felt like no matter how hard you […]

Are you really choosing?

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It’s highly unlikely that you woke us this morning and thought ‘My goal today is to make a really bad decision’. And yet, it can be so easy to make poor decisions. As the field of behavioural economics shows we are not rational beings, and we regularly make imperfect decisions. We make decisions based on […]