Elite Agent: Why agents need to stop wasting time being busy - Michelle Gibbings

They say that digital disruption is coming, and in order to survive it, stop multi-tasking – it’s making things worse!

My full article is available through the Elite Agent website.

They say that digital disruption is coming, and in order to survive it, Michelle Gibbings says stop multi-tasking – it’s making things worse!

The world is changing, and faster than ever before.

A 2016 report by the CSIRO and Australian Computer Society, Tomorrow’s Digitally Enabled Workforce, predicts that nearly half of the jobs in Australia are at risk of computerisation and automation.

As a real estate agent, if you’re not focused on how you need to respond to this changing environment, you’ll find that your business is left behind.

However, finding the time to manage and run the day-to-day business whilst designing and creating what the business of the future needs to be is challenging. It can feel like there are not enough hours in the day, and there is lots of noise, information and things vying for your attention. You have increasing expectations for clients, employees and stakeholders.

Being able to multi-task was seen as the antidote for the busy-ness that surrounds today’s work environment. Indeed, people prided themselves on being good at multi-tasking.

The problem is that multi-tasking is likely to be making the problem worse.

Have you ever counted how many times a day you check your emails or social media? When you’re alerted to a new email, SMS or social media item do you quickly switch your focus to that alert? You may be surprised by the answer.

When you multi-task your attention is fractioned, and as you switch from one activity to another you lose concentration and ultimately, become less productive. This is because a person’s brain isn’t wired to handle multiple issues simultaneously or to rapidly switch backwards and forwards between tasks.

Each time you switch from one task it takes time for your brain to focus and refocus. This switching can result in it taking 25% more time to finish the primary task you were working on.

When you combine a frenetic pace of change, with the need to get lots done and the ineffective use of multi-tasking, there’s a real danger that you achieve little because your attention is fragmented and unfocused. You keep pedalling hard, but you are getting nowhere.

To make progress and enable higher quality, more productive work as an agent, think about how you can apply the best attitude, attention and aptitude to your work.

Attitude is a state of mind that means you are conscious of precisely what you need to do to get the job done effectively and efficiently. It’s about being prepared to listen and reflect, and being present with the task at hand. This targeted concentration enables you to ignore the distractions and extraneous activities that divert you from making progress.

Attention is about being focused on the task in front of you and giving yourself enough time and space to devote to it. This involves doing work in dedicated chunks of time. Highly productive people will tell you that they time-box their work day, and set aside the morning for highly complex thinking.  They also ruthlessly manage their schedule to ensure they don’t waste time. They know how to use their brain energy purposefully.

And lastly, aptitude is about being really clear on the purpose of the task and having the plans and patience to carry them through. This is about knowing what you need to pay attention to and prioritising your focus accordingly. It’s also about being clear on why you want to do this because if the motivation is missing it will be hard to follow through.

If you want your business to grow and thrive in today’s dynamic and changing world it’s time to stop fractioning your attention.